Oh Goody!

Oh Goody! is a packaging and branding concept that celebrates girlhood. Created to feel like a care package from an older sister this bag is complete with honest advice, encouragement, and goodies for growing up. The package itself is designed with the intent to be recreated and has five interactive elements. The main bag, which folds out into a poster, contains an advice booklet, nail polish, stickers, and liners. Following production, I assisted in directing a shoot for the project alongside the very talented photographer Wyatt Junnila. It was a joy to create and bring life to a brand that empowers young girls throughout the process of growing up